Kathy Ridgway

Direct Response Copywriter

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Wildlife Fact-File Direct Mail Package

October 30, 2015 By KRDomain651

Winning Direct Response mail package for Wildlife Fact-file, by Kathy Ridgway

Direct Mail package for Wildlife Fact-File

Wildlife Fact-File OE Back with sample cards showing through.

Wildlife Fact-File OE Back with sample cards showing through.

Wildlife Fact-File lead in brochure copy

Wildlife Fact-File brochure cover

Brochure flap copy leads you inside.

Brochure flap copy leads you inside.

Copy that sparks the imagination.

More thought-provoking copy on next brochure flap.

Direct response copy that stirs the consumer.

Upper half of large inside spread.

Copy and provocative images move customer to action.

Lower half of large inside spread.

Direct response offer

The back of the brochure contains the offer information

Direct Mail Reply Card with sticker

The reply card involves the reader.

Emotional direct response letters work hard

An emotional letter pulls the reader in.

Powerful direct mail copy is always emotional

Page two of the Wildlife Fact-File letter closes the sale.

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