Kathy Ridgway

Direct Response Copywriter

Guideposts Book Offer

By

Direct Mail design makes the copy strong

A beautiful OE beckons the reader.

A strong Direct mail brochure

The images on the brochure cover match the words.

Direct mail brochure flap

Brochure Flap

Book marketing is best with direct mail

Large inside spread allows reader to sample book page.

Direct mail offer

Back of brochure features the offer.

Direct mail letter by Kathy Ridgway

Page one of the letter.

Direct mail letter for publishing

Page two of the letter.

Book selling and publisher direct response letter

Page three of the letter.

Publishers have Kathy Ridgway to write direct mail letters

Page four of the letter.

Direct Mail Lift Note

Lift Note

Advertising book in lift note.

Inside lift note.

Direct response strategy

The back of the lift note.

Stickers and involvement devices in direct mail

Reply card with personalized address stickers.

Reply cards get sales.

Back of reply card reinforces sale.