Prosperous, Happy Clients, are My Best Advertising.

“As an Art Director at International Masters Publishers, I was responsible for 12-15 products in the Direct Mail Creative department. Kathy Ridgway was always my copywriter of choice. She continuously brought in winning concepts, and beat controls time and time again! When there was a new product, Kathy ALWAYS beat out other creative teams. Her expertise made my job easier!”

Barbara T.

Art Director, IMP

“Kathy Ridgway has written direct mail packages and other direct response pieces for Highlights for 15 years. She is easy to work with, and her track record is truly amazing. As a rule, it seems as if about 25% of new direct mail packages will beat the control – if you’re lucky. Kathy’s win rate for us is well above 50%. Many of her packages have been strong enough to remain as the control for 5 years or more (some many more!) Kathy asks smart questions, studies her audience and zeroes in on key elements that will drive response. I also appreciate the fact that she is willing to share her extensive understanding of direct marketing. She has helped us determine what makes sense to test and what does not. I’ve learned a lot from working with Kathy, and I recommend her highly.”

Donna S.
Highlights for Children

“Kathy truly is a wordsmith extraordinaire and a Master of her craft. Whether it’s an entire mailing, a brochure or a single catchy headline, Kathy is a genius at choosing just the right words and bringing them together to provide powerful messaging that is impactful, clever and to the point. Kathy is a pleasure to work with and a wizard at concept development. I can’t say enough about Kathy’s pleasing nature and dedicated professionalism. Thank you Kathy for all your great work.”

Adrian N.

Art Director, IMP

“What sets Kathy apart from other copywriters is that she provides not only copy, but a strong creative vision and direction.  She approaches each promotional challenge armed with a confident knowledge of the subject at hand.  That confidence, along with gut instinct, and strong personal conviction, is part of her unique talent.  I am always excited to collaborate with Kathy!”

Anne M. Vogel, Vogel Marketing and Design, LLC