Kathy Ridgway

Direct Response Copywriter

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Wildlife Fact-File Direct Mail Package

October 30, 2015 By KRDomain651

Winning Direct Response mail package for Wildlife Fact-file, by Kathy Ridgway
Winning Direct Response mail package for Wildlife Fact-file, by Kathy Ridgway

Direct Mail package for Wildlife Fact-File

Wildlife Fact-File OE Back with sample cards showing through.

Wildlife Fact-File OE Back with sample cards showing through.

Wildlife Fact-File lead in brochure copy

Wildlife Fact-File brochure cover

Brochure flap copy leads you inside.

Brochure flap copy leads you inside.

Copy that sparks the imagination.

More thought-provoking copy on next brochure flap.

Direct response copy that stirs the consumer.

Upper half of large inside spread.

Copy and provocative images move customer to action.

Lower half of large inside spread.

Direct response offer

The back of the brochure contains the offer information

Direct Mail Reply Card with sticker

The reply card involves the reader.

Emotional direct response letters work hard

An emotional letter pulls the reader in.

Powerful direct mail copy is always emotional

Page two of the Wildlife Fact-File letter closes the sale.

Filed Under: Category #1

Readers Digest Book Offer Brochure

October 30, 2015 By KRDomain651

Multi-fold Teaser Brochure

Multi-Fold Teaser Brochure

Multi-Fold Teaser Brochure

G2 RD Strange Stories 2G3 RD Strange Stories 3

Filed Under: Sub Category 1.1

Guideposts Free-Trial Book Offer

October 29, 2015 By KRDomain651

Strong copy on outer envelop by Kathy Ridgway
Strong copy on outer envelop by Kathy Ridgway

Guideposts Heaven & Back outer envelope.

Direct mail brochure cover copy

Brochure cover

Direct response copy offering free gift by Kathy Ridgway.

Brochure flap featuring book and free gift.

Direct mail brochure copy

Upper section of brochure inside spread.

Kathy Ridgway brochure writing sample

Lower half of brochure inside spread.

DM offer copy

Brochure back

Direct mail letter copy

Letter page 1

Direct mail letter copy

Letter pages 2 and 3

Offer copy in direct mail letter by Kathy Ridgway

Letter page 4

Free Gifts in Direct Mail

Reply side one with personalized stickers

Response driven copy

Side two of reply device

Free Gift Offer in Direct Mail

Free Gift Flier

Fast 50 Offer in Direct Marketing by Kathy Ridgway with high response rates

Fast 50 Offer, side 2

Filed Under: Category #1

Readers Digest multi-fold book brochure

October 28, 2015 By KRDomain651

Readers Digest Copy by Kathy Ridgway

Flap of brochure for Readers Digest

flap of brochure

inside page of brochure for Reader's Digest

inside page of brochure

Filed Under: Category #1

Welcome To My Website!

October 28, 2015 By KRDomain651

Kathy Ridgway Welcomes you to Her Website

Kathy Ridgway Direct Mal, Direct Response Copywriter, Advertising, Print, TV, Digital, Mail

I am a concept creator and copywriter with great success creating winning direct response advertising for companies large and small. I love direct response, in print and online, because it gives me a true measure of the outcome of my creative work.  My winning results are what separate me from the crowd. My design partners are extraordinary and talented individuals with finely honed skills that come from years of experience.  Together, we make the creative process fun and stress-free by meeting every deadline, and bringing fresh ideas and creative thinking into every aspect of a project.

Filed Under: Blog

Why Two Brains Are Better Than One.

October 28, 2015 By KRDomain651

KATHY RIDGWAY How I Think

“Direct marketing satisfies both sides of my brain like nothing else.  I love the combination of raw creativity and business logic.”

 

LEFT SIDE

Smart, Skilled and Strategic

Stays Within Budget

Meets Deadlines

Follows the Creative Brief

Loves Focus Groups

Grasps Research

Beats the competition

Makes You Profitable

Direct Marketing and the Brain

RIGHT SIDE

Passionate, Creative, Intuitive

Bonds With Target Audience

Generates Original Concepts

Finds Just The Right Words

Takes Creative Risks

Thinks Visually

Creates Interaction

Appeals To Emotions

 

Put Both Sides Together and What Do You Get?

A Strategic and Creative Copywriter Who Will Rock Your ROI!

Filed Under: Blog

Examples of Digital and TV Work

October 28, 2015 By KRDomain651

Kathy Ridgway Digital and TV

Here are two different TV commercials I wrote for Safe Drive Systems.

And, here is a website created for a national list broker.  

 

Direct Response and Website copy by Kathy Ridgway

Benefit driven direct mail copy from printed material transfers easily into any digital format.  

Direct mail copy. Online. Web by Kathy Ridgway

 

AcaiTrim Landing Page

Pie chart of Acai Trim Benefits

Acai Trim Target the Mind Body Connection

Screen Shot 2017-03-10 at 12.43.19 PMScreen Shot 2017-03-10 at 12.43.28 PMScreen Shot 2017-03-10 at 12.43.41 PM

Filed Under: Blog

Consumer Reports Direct Mail Brochure and Free Gift Flier

October 28, 2015 By KRDomain651

Direct Mail Consumer Reports Brochure by National Copywriter Kathy Ridgway

Brochure Cover

Flap of direct mail brochure by winning and effective copywriter Kathy Ridgway

Brochure copy, direct mail teaser copy, publishing subscriber direct mail copywriter Kathy Ridgway

Brochure panel

Direct response copywriter

Brochure Back

Free Gift copy in direct mail Kathy Ridgway

Free Gift Flier side one

direct response copywriter Kathy Ridgway national accounts

Free Gift Flier side two

Filed Under: Category #1

Batman Magazine Ad

October 28, 2015 By KRDomain651

Copywriting for Batman Automobilia Ad

Print Ad Batman

Filed Under: Category #1

Highlights for Children Poly Bag Package

October 1, 2015 By KRDomain651

Winning Control Package by Kathy Ridgway

The Facing Sheet shows through the poly and carries the address.

Kathy Ridgway copywriter for children's products.

Side two of the facing sheet is the order form.

powerful direct response letter to grandparents

The letter to grandparents.

Direct mail letters work

Page 2 of the letter

Direct Mail lift notes get higher response rates

This is the closed cover of the lift note.

Direct response offer explained

The copy inside the lift note.

Sample of lift note by Kathy Ridgway

Featured awards on back.

Filed Under: Category #1

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