Readers Digest Book Offer Brochure
Guideposts Free-Trial Book Offer

Guideposts Heaven & Back outer envelope.

Brochure cover

Brochure flap featuring book and free gift.

Upper section of brochure inside spread.

Lower half of brochure inside spread.

Brochure back

Letter page 1

Letter pages 2 and 3

Letter page 4

Reply side one with personalized stickers

Side two of reply device

Free Gift Flier

Fast 50 Offer, side 2
Readers Digest multi-fold book brochure
Welcome To My Website!

I am a concept creator and copywriter with great success creating winning direct response advertising for companies large and small. I love direct response, in print and online, because it gives me a true measure of the outcome of my creative work. My winning results are what separate me from the crowd. My design partners are extraordinary and talented individuals with finely honed skills that come from years of experience. Together, we make the creative process fun and stress-free by meeting every deadline, and bringing fresh ideas and creative thinking into every aspect of a project.
Why Two Brains Are Better Than One.
“Direct marketing satisfies both sides of my brain like nothing else. I love the combination of raw creativity and business logic.”
LEFT SIDE
Smart, Skilled and Strategic
Stays Within Budget
Meets Deadlines
Follows the Creative Brief
Loves Focus Groups
Grasps Research
Beats the competition
Makes You Profitable

RIGHT SIDE
Passionate, Creative, Intuitive
Bonds With Target Audience
Generates Original Concepts
Finds Just The Right Words
Takes Creative Risks
Thinks Visually
Creates Interaction
Appeals To Emotions
Put Both Sides Together and What Do You Get?
A Strategic and Creative Copywriter Who Will Rock Your ROI!
Examples of Digital and TV Work
Here are two different TV commercials I wrote for Safe Drive Systems.
And, here is a website created for a national list broker.
Benefit driven direct mail copy from printed material transfers easily into any digital format.

Acai Trim Target the Mind Body Connection



Consumer Reports Direct Mail Brochure and Free Gift Flier

Brochure Cover


Brochure panel

Brochure Back

Free Gift Flier side one

Free Gift Flier side two
Batman Magazine Ad
Highlights for Children Poly Bag Package

The Facing Sheet shows through the poly and carries the address.

Side two of the facing sheet is the order form.

The letter to grandparents.

Page 2 of the letter

This is the closed cover of the lift note.

The copy inside the lift note.

Featured awards on back.





























