Kathy Ridgway

Direct Response Copywriter

Wildlife Fact-File Direct Mail Package

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Winning Direct Response mail package for Wildlife Fact-file, by Kathy Ridgway

Direct Mail package for Wildlife Fact-File

Wildlife Fact-File OE Back with sample cards showing through.

Wildlife Fact-File OE Back with sample cards showing through.

Wildlife Fact-File lead in brochure copy

Wildlife Fact-File brochure cover

Brochure flap copy leads you inside.

Brochure flap copy leads you inside.

Copy that sparks the imagination.

More thought-provoking copy on next brochure flap.

Direct response copy that stirs the consumer.

Upper half of large inside spread.

Copy and provocative images move customer to action.

Lower half of large inside spread.

Direct response offer

The back of the brochure contains the offer information

Direct Mail Reply Card with sticker

The reply card involves the reader.

Emotional direct response letters work hard

An emotional letter pulls the reader in.

Powerful direct mail copy is always emotional

Page two of the Wildlife Fact-File letter closes the sale.

Guideposts Free-Trial Book Offer

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Strong copy on outer envelop by Kathy Ridgway

Guideposts Heaven & Back outer envelope.

Direct mail brochure cover copy

Brochure cover

Direct response copy offering free gift by Kathy Ridgway.

Brochure flap featuring book and free gift.

Direct mail brochure copy

Upper section of brochure inside spread.

Kathy Ridgway brochure writing sample

Lower half of brochure inside spread.

DM offer copy

Brochure back

Direct mail letter copy

Letter page 1

Direct mail letter copy

Letter pages 2 and 3

Offer copy in direct mail letter by Kathy Ridgway

Letter page 4

Free Gifts in Direct Mail

Reply side one with personalized stickers

Response driven copy

Side two of reply device

Free Gift Offer in Direct Mail

Free Gift Flier

Fast 50 Offer in Direct Marketing by Kathy Ridgway with high response rates

Fast 50 Offer, side 2

Highlights for Children Poly Bag Package

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Winning Control Package by Kathy Ridgway

The Facing Sheet shows through the poly and carries the address.

Kathy Ridgway copywriter for children's products.

Side two of the facing sheet is the order form.

powerful direct response letter to grandparents

The letter to grandparents.

Direct mail letters work

Page 2 of the letter

Direct Mail lift notes get higher response rates

This is the closed cover of the lift note.

Direct response offer explained

The copy inside the lift note.

Sample of lift note by Kathy Ridgway

Featured awards on back.

Consumer Reports Money Adviser DM Package

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Direct Mail Package by Kathy Ridgway copywriter creative director

Consumer Reports Money Advisor Outer Envelope

Direct Mail Envelope Kathy Ridgway

Copy on OE back

Direct Mail test copy

Second test OE front

Direct response brochure copy Kathy Ridgway

Brochure Cover

Brochure direct mail teaser copy

Brochure flap

Direct Mail copywriting magazines

Copy on another flap

Winning Direct mail copywriter in New York

Inside spread of brochure

Direct response copywriting best practices

Letter copy

Letter page 1

Direct mail letter

Letter page 2

Direct response marketing for magazines

Letter page 3

Increase subscriptions with direct mail

Letter page 4

Replay card direct mail

Reply card front

Reply device copy direct mail by Kathy Ridgway

Reply card back

Free Gifts in direct response marketing

Free Gift Flier front

Free Gifts Marketing Magazines Publishing direct mail copy

Free Gift Flier side 2